the
world's first
Your new
mindful indulgence
saffron
drink
the
world's
first saffron
drink
Your new mindful
indulgence
Our Story
A Golden Moment of Hospitality
Born in
Dubai,
Crafted in
Italy
SAFFRON – THE MYSTICAL SPICE KNOWN AS ‘RED GOLD’ – HAS LONG BEEN CELEBRATED FOR ITS RARITY, EXQUISITE FLAVOUR, AND MOOD LIFTING PROPERTIES.
HONOURING THIS HERITAGE AND INSPIRED BY THE CHERISHED FLAVOURS OF THE GULF, WE HAVE REVISITED TRADITION TO CREATE THE WORLD'S FIRST BOTTLED SAFFRON DRINK.
THROUGH MODERN ALCHEMY, WE CAPTURE THE ESSENCE OF 36MG OF THE WORLD'S FINEST SAFFRON IN EVERY BOTTLE.